The market for furnishings and associated design services in the tri-state area has been consistently solid for as long as National Furniture has been in business, and is expected to see substantial expansion over the next few years.  Because incomes in the tri-state area are far less than they are in major metropolitan areas, consumers often have a lower budget for home furnishings and design.  However, interior design of homes and offices in the tri-state area is a high priority for these consumers, so comparison shopping creates intense pressure on vendors.

Vendors have responded by providing greater choices to the consumer, but these choices usually either meet the budget of the consumer at the expense of quality and beauty, or are simply overpriced.  Consumers also have little luck locating a company that specializes in furniture and provides expert consulting services to assist in designing a livable, working environment, that is customized to the client's home or office, based on their products.  Finally, the interior design firms are not completely familiar with the products the client wishes to purchase and therefore are not as effective at designing space as they should be.

National Furniture meets the needs of consumers in the tri-state area, for rugged yet elegant furniture, at a price most middle-class residents can afford.  Recently, the rising demand for interior design consultants led National Furniture to begin providing consulting services to consumers who prefer to purchase the National Furniture line and then build customized living/working spaces around those products.